Advertisement Writing Class MP Board 

An Advertisement is a kind of public notice asking for or offering services or buying and selling property, goods etc., or providing information about missing persons, pets, etc.

 

What are the steps to write a classified advertisement?

1.        Decide the category.

2.        Give  a suitable heading.

3.        Enlist the important features of the  job/product/property/package.

4.        Mention the important date (if any), address and contact details.

5.        Put the entire content in a box.

 

 

♦ There are two kinds of advertisements:

1.        Classified;

2.        Commercial

♦ Classified Advertisements:

You will come across classified advertisements in the columns of newspapers and magazines. Important features of a Classified Advertisement are:

•          No blocks, no designs and the language to be factual.

•          Simple, formal and to the point.

•          Comprehensive, yet must not leave any important matter.

•          Never be too lengthy (confine to the word limit).

♦ Important Tips to be followed

♦ Classified advertisements

1.        Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.

2.        Give all necessary details in points using comm Answer:

3.        Give contact address, name and telephone number.

4.        Put the matter in a box.

♦ Kinds of Classified Advertisements

1.        Situation Vacant/Wanted

2.        Lost and found

3.        Sale and purchase

4.        Accommodation wanted

5.        Educational

6.        Placement services

7.        Matrimonial

8.        To Let

9.        Tuitions

10.      Packers and Movers

11.      Kennel

12.      Travels and Tours

♦ Necessary Information

♦ Situation Vacant

•          Specify the post and number of vacancies

•          Qualities of the person required

•          Name of the Company (optional)

•          Age and sex of the candidate

•          Payscale and perks

•          Mode of applying

•          Contact address and phone number

♦ To-Let

•          Type of accommodation, Number of rooms/ floor

•          Whether it is independent or an apartment.

•          Rent expected

•          Type of tenant required: Bank employee / small family.

•          Whom and when to contact.

•          Contact address/phone number

♦ Kennel;

•          Breed of dog

•          Age

•          Colour

•          Training

•          Price expected

•          Contact address and phone number

♦ Packers And Movers

•          Specify the services

•          Give reason why you should be given a chance

•          Area of work

•          Whom to contact

•          Contact address and phone number

♦ Vehicles For Sale

•          Make Maruti/Hyundai/Honda, etc.

•          Model/colour/accessories/year of manufacture/mileage

•          Condition

•          Ownership details

•          Price expected

•          Contact address/phone number

♦ Property For Sale

♦ Plot for sale:

•          Location: where it is

•          Area: In sQuestion metres/yards

•          Name of the development authority

•          Price expected

•          Contact address/ phone number

♦ Lost And Found

•          Begin with LOST/FOUND

•          Description of the article

•          When & where the article was lost/found

•          Reward for finding it

•          Contact address and phone number

♦ Travels And Tours

•          Name of the agency

•          Destinations and durations

•          Details of the package

•          Discounts, if any

•          Contact address/phone number

♦ Tuitions

•          Classes and subjects

•          Special qualities of the tutor

•          Qualifications and experience of the tutor

•          Previous results of his/her students

•          Contact address/ phone number

♦ Housi/Flat For Sale

•          Type of accommodation. No. of rooms/floor

•          Whether it is independent or an apartment

•          Price expected/negotiable

•          Location—where it is

•          Area: In sq. metres/ yards

•          Name of the development authority

•          Whom and when to contact

•          Contact address/phone number

 

♦ Commercial Advertisements:

♦ Commercial or Display Advertisements

•          These are designed for commercial purposes.

•          Require more space, hence are costly. Must be attractive with visuals, catchy phrases and slogans

♦ Main Features:

•          Must be attractive with a catchy caption, heading or sub-headings.

•          Figurative language (alliteration and metaphors especially).

•          The proportionate spacing of fonts with different sizes.

•          Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches.

•          Special offers or discount, if any.

•          Details of the product or event given in a clear, precise way.

•          Give name, contact number and address of the advertiser.

•          Present the matter in a box.

 

You are Manisha of 10, Rajaji Nagar, Bangalore. You want a Maths teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements. 

Answer:

Wanted

An experienced male Maths teacher as a private tutor for an Xth standard boy. Candidate should have at least 10 years experience of teaching Maths in a public school. He should be a strict disciplinarian to be able to deal with the student on a stern note. Remuneration no constraint for the right candidate. Apply with complete details to Manisha, 10, Rajaji Nagar, Bengaluru.

 

 

You want to sell your newly built flat. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of ‘The Hindu’ giving all necessary details. You are Niranjan, 247, J.P. Nagar, Bengaluru. (All India 2009)

New flat for sale

Newly built, ideally located flat for sale on M.G. Road. Two bedrooms with attached toilets, huge drawing-cum-dining and servant room, spacious and well-lit. Barely 10 minutes drive from the airport. In close vicinity of reputed schools and multi-speciality hospital. Expected price: ?25 lacs. Contact Niranjan, 247, J.P. Nagar, Bengaluru.

 

You are General Manager of Ivy Software Solutions, Agra Cantt, Agra. You need a software engineer for your organisation. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under the classified columns. (Delhi 2010)

Situation Vacant

Wanted software engineer for Ivy Software Solutions, a leading name in computers. Candidate should possess a Master’s Degree in Computer Software Programming and at least 3 years experience with a known computer concern. Remuneration no constraint for suitable candidate. Apply with detailed resume within ten days to General Manager, Ivy Software Solutions, Agra Cantt, Agra.

 

Your younger brother aged 5 has been missing for the last three days. Draft an advertisement in not more than 50 words for the Missing Persons column of a local newspaper. You are Ram/Rama. Contact number 931070000. (Comptt. Delhi)

Missing Person

General Public is hereby informed about the missing of a 5-year-old boy from Central Park in Connaught Place three days ago. The child responds to the name ‘Sonu’, is fair complexioned and was wearing a red shirt and denim shorts. Anyone knowing anything about his whereabouts please contact: Ram, contact no. 931070000. A cash prize of? 50,000 for the finder.

Sale/Purchase (Household/Office Goods)

 

DETAILS REQUIRED

 

Start with Sale! Purchase or Available / Wanted

Product brand, model, year of manufacture

Duration used? period of usage/ when purchased

Price offered? expected (optional)

Contact address f e-mail I phone number

Name/ Type of household/ office item

Product features

Condition

Specify material (in case of furniture)

To Let

 

Details Required

 

Give heading ‘To Let’ or ‘Available’ or other suitable phrases

Details of accommodation — number of bedrooms, size of rooms, bathrooms, etc

Brief description of the accommodation

Fixtures and fittings (if any)

Location and surroundings

Facilities — water/electricity supply, park facing, proximity to market, school, etc. Type of construction

Preference of tenants—small family, company lease, etc. Rent expected, the agreement required, other terms

Contact address/ e-mail/ phone number

Missing (Persons and Pets)

 

Details Required

 

Give heading ‘Missing’

Contact address / e-mail / phone number

Person

 

Name, age, complexion, height and build

Brief physical description

Health and mental condition

Clothes and other identifying features

Photo (optional)

Date and place (since when / from where missing)

Indicate reward, if any

Pet

 

Brief physical description

Name, breed, age, colour of fur / skin etc

Identifying features

Answer to what name etc

Lost and Found

 

Give heading ‘Lost’ or ‘Found’

Specify the items

Brief description

When and where lost/found

Reward, if any

Contact address/e-mail/phone number

You have been asked to draft an advertisement for Asia-Pacific Institute of Management, a B-School in North India providing two year full-time management course.